If your list of New Year’s resolutions involves starting 2020 alcohol-free, but you still want to enjoy the sweet taste of beer, Heineken has the perfect solution for you.
In honor of Dry January, the brand is offering its 0.0 non-alcoholic beer in a special 31-can case, dubbed the “Dry Pack.” The limited-edition packs will be available for free and offered through a custom website that will go live on Dec. 27 at 10 a.m. EST, according to Adweek.
“With Heineken 0.0, we’re able to bring Dry January to life in a fun, playful way as we provide a beer solution to fulfill New Year’s resolutions,” Ashleigh Phelps, brand manager at Heineken, said in a statement.
Phelps added: “The box itself acts as a calendar, with one Heineken 0.0 that fans can look forward to each day. We’re helping sober-curious consumers explore alcohol-free options in a way that feels positive and rewarding.”
If you’d like to get in on the “Drynuary” action, Heineken is offering a limited number of packs in select markets only, so be sure to set a calendar reminder and check in on the brand’s website on Dec. 27.
